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What is Digital Marketing? Part-I

“The best marketing doesn’t feel like marketing.”

Tom Fishburne

Digital marketing

Both marketing activities that use an electronic device or the internet are included in digital marketing. To communicate with current and prospective clients, companies exploit digital platforms such as search engines, social media, email, and other websites.

Inbound marketing and digital marketing are essentially the same stuff, a seasoned inbound marketer might claim, although there are some small variations. And I’ve heard a lot about how such minor variations are being found around the world in discussions with advertisers and business owners in the U.S., U.K., Asia, Australia, and New Zealand.

What is the importance of digital marketing in a company?

Although in print advertising, telephone contact, or physical marketing, conventional marketing can exist, digital marketing may occur electronically and online. This means that brands, like email, video, social media, or website-based marketing opportunities, have a range of infinite possibilities.

Digital marketing is essential for your company and brand recognition at this point. It seems like there is a website for every other brand. Even if they don’t, at least they have a digital advertising campaign or a social media presence. Digital advertising and marketing are so pervasive that it is now anticipated and relied on by customers as a way to learn about products.

Long story short, you’ll need to accept certain elements of digital marketing to be successful as a company owner.

Since it has so many choices and techniques associated with digital marketing, you can get inventive and play on a budget with a range of marketing tactics. You can also use resources such as analytics dashboards to monitor the progress and ROI of your campaigns with digital ads, rather than you do with conventional advertising material, such as a billboard or print ad.

How does a business define digital marketing?

The use of various digital strategies and platforms to communicate with consumers where they spend much of their time is characterized by digital marketing: online. There is a range of strategies that come under the umbrella of “internet marketing,” from the website itself to the online branding properties of a company — internet advertisement, email marketing, online brochures, and beyond.

The best digital marketers have a good vision of how their overall priorities are served by and digital marketing campaign. And, depending on the objectives of their marketing plan, through the free and paid platforms at their disposal, marketers may fund a broader campaign.

For example, a content marketer may produce a series of blog posts that serve to generate leads from a new ebook that the company has recently developed. The social media marketer of the company would then help promote these blog posts through paid and organic posts on the social media accounts of the company. Perhaps the email marketer is developing an email campaign to give more information about the business to those who download the ebook.

Types of Digital Marketing

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing



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