TYPES OF DIGITAL MARKETING.
Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in the results pages of the search engine, increasing the amount of organic (or free) traffic earned by your website. Websites, blogs, and infographics provide the platforms that profit from SEO.
For the purpose of generating brand recognition, traffic development, lead generation, and clients, this term denotes the production and promotion of content properties. In your content marketing plan, the platforms that can play a part include:
Blog posts: Writing and posting articles on a business blog lets you show your experience in the industry and creates organic search traffic for your brand. This finally gives you more chances for your sales team to turn website visitors into leads.
Ebooks and whitepapers: Website users are further trained by ebooks, whitepapers, and related long-form material. It also enables you to exchange content for the contact information of a reader, create leads for your business and transfer people through the journey of the buyer.
Infographics: Readers often want you to demonstrate, not to say. Infographics are a visual content medium that lets visitors to the website imagine a concept that you want to help them understand.
Social Media Marketing
To increase brand awareness, drive traffic, and generate leads for your company, this practice promotes your brand and your content on social media channels. In social media marketing, the platforms you can use include:
Pay Per Click (PPC)
By paying a publisher each time your ad is clicked, PPC is a method of driving traffic to your website. Google Ads are one of the most popular forms of PPC, allowing you to pay for top slots on Google’s search engine results pages at the price of the links you put ‘per click’. Additional channels where PPC can be used include:
Paid Facebook ads: Here, users can pay to customize a video, image message, or slideshow that Facebook will publish to individuals’ newsfeeds that fit the audience of your company.
Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.