The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
“It has become appallingly obvious that our technology has exceeded our humanity.” ALBERT EINSTEIN MILESTONES OF INFORMATION TECHNOLOGY… Although the first known calculator (abacus) in Babylon could be created in 2400 BC, this section will concentrate in recent centuries on the boom in the field of information technology. In the early nineteenth century, the English […]
TYPES OF DIGITAL MARKETING. Search Engine Optimization (SEO) This is the process of optimizing your website to “rank” higher in the results pages of the search engine, increasing the amount of organic (or free) traffic earned by your website. Websites, blogs, and infographics provide the platforms that profit from SEO. Content Marketing For the purpose […]
“The best marketing doesn’t feel like marketing.” Tom Fishburne Digital marketing Both marketing activities that use an electronic device or the internet are included in digital marketing. To communicate with current and prospective clients, companies exploit digital platforms such as search engines, social media, email, and other websites. Inbound marketing and digital marketing are essentially the same stuff, […]
Things have changed in the decades since Peter Drucker believed that “the purpose of marketing is to know and understand the consumer so well that the product or service blends in with him and sells himself.” While that underlying sentiment remains valid, with the emergence of digital media and the internet, the strategies for understanding […]
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